Experienced researcher trained to understand why your apps users can’t use it. Harder than it looks, but boy does it help. I can run quick and dirty user surveys, or carefully designed studies, and categorize actionable research insights for your team or your leadership.

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2024-09-06

Defining a Better Business Need

You need to understand the primary thing about your business that you should improve right now. Whether you’re determining a business goal for your company, your entire product, or just for your ...

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2024-09-06

Don’t get comfortable

Hidden and unexamined assumptions are dangerous, because they can completely derail a product at any point, even after investing a huge amount of time and money into them. Making sure ideas and ...

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2024-09-06

Feedback and Qualitative Data

Rather than just using surveys to generate ideas, I use them for baselining. Reaching out to folks from all walks of life when you are screening for participants to conduct user research, can help ...

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2024-09-06

Get organized

Knowing where your data, content, services, or ideas sit is essential to understand what products and brands do. Organizing and auditing how information is perceived, created, and consumed ...

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2024-09-06

Gut check often

When you’re building products, websites, web applications, or just about any experience out there, the thing you build will serve two masters: Your End Users and The Stakeholders. These are found ...

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