October 20th, 2021

Learning how people solve problems today.

Designers too often work from a place of privilege. One of the best ways to cut thru our bias, is to learn about your users’ goals and needs, especially as ...

October 20th, 2021

Making it usable

I only ship validated design patterns, responsive UI, hierarchy that makes sense, and interfaces that consider the details. Nothing is wasted, and nothing ...

October 20th, 2021

Talk to people

Talking to the users or customers of a product or service is key to understanding what unmet needs exist. If something is getting in the way of talking to ...

October 20th, 2021

Test early

There is no excuse for not performing usability studies. They’re fast and cheap, and very convincing. Ensuring that test occur with representative users, ...

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