Experienced researcher trained to understand why your apps users can’t use it. Harder than it looks, but boy does it help. I can run quick and dirty user surveys, or carefully designed studies, and categorize actionable research insights for your team or your leadership.

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2024-09-06

Learning how people solve problems today.

Designers too often work from a place of privilege. One of the best ways to cut thru our bias, is to learn about your users’ goals and needs, especially as you visit people where they work. By ...

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2024-09-06

Making it usable

I only ship validated design patterns, responsive UI, hierarchy that makes sense, and interfaces that consider the details. Nothing is wasted, and nothing should be designed to be overwhelming to ...

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2024-09-06

Smart Analytics over raw numbers

By thinking about metrics early, success or failure can be better quantified overtime, and the results of design direction can be quickly tested. Thinking about business metrics, UX quality ...

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2024-09-06

Talk to people

Talking to the users or customers of a product or service is key to understanding what unmet needs exist. If something is getting in the way of talking to people who use your product, it’s likely ...

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2024-09-06

Test early

There is no excuse for not performing usability studies. They’re fast and cheap, and very convincing. Ensuring that test occur with representative users, with realistic tasks, and with the right ...

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