Defining a Better Business Need
You need to understand the primary thing about your business that you should improve right now. Whether you’re determining a business goal for your company, ...
Don’t get comfortable
Hidden and unexamined assumptions are dangerous, because they can completely derail a product at any point, even after investing a huge amount of time and ...
Gut check often
When you’re building products, websites, web applications, or just about any experience out there, the thing you build will serve two masters: Your End ...
Ideas as a hypothesis
In common usage in the 21st century, a hypothesis refers to a provisional idea whose merit requires evaluation. For proper evaluation, the framer of a ...
Map out steps
Sometimes, all a project needs to get direction is a good map. I usually start the process with creating visual tools to communicate the lay of the land, ...