I can partner with your existing team, and help refactor your UI. Or I can help you start from scratch, defining the very bones of your product, what each should do, and how user will use it.

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2024-09-27

Defining a Better Business Need

You need to understand the primary thing about your business that you should improve right now. Whether you’re determining a business goal for your company, your entire product, or just for your ...

Freshness
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2024-09-27

Don’t get comfortable

Hidden and unexamined assumptions are dangerous, because they can completely derail a product at any point, even after investing a huge amount of time and money into them. Making sure ideas and ...

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2024-09-27

Gut check often

When you’re building products, websites, web applications, or just about any experience out there, the thing you build will serve two masters: Your End Users and The Stakeholders. These are found ...

Freshness
Good since
2024-09-27

Ideas as a hypothesis

In common usage in the 21st century, a hypothesis refers to a provisional idea whose merit requires evaluation. For proper evaluation, the framer of a hypothesis needs to define specifics in ...

Freshness
Good since
2024-09-27

Map out steps

Sometimes, all a project needs to get direction is a good map. I usually start the process with creating visual tools to communicate the lay of the land, first by mapping how users interact with a ...

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