Using reframing tools helps produce clear, well written statements of what a design is attempting to solve. Framing things with epic, KPI’s, jobs to be ...

Being transparent when designing is important. A useful tool for being transparent is to create actionable problem statements, that if shared, are used to ...

Hidden and unexamined assumptions are dangerous, because they can completely derail a product at any point, even after investing a huge amount of time and ...

I design products that leverage good typography to make it easier to read and work within. Typography that invites a reader into text, reveal its meaning, ...

This principle demonstrates comprehensive testing of all available fields in the principles blueprint. It serves as a complete example of how the definition ...