Experienced researcher trained to understand why your apps users can’t use it. Harder than it looks, but boy does it help. I can run quick and dirty user surveys, or carefully designed studies, and categorize actionable research insights for your team or your leadership.
October 20th, 2021
Defining a Better Business Need
You need to understand the primary thing about your business that you should improve right now. Whether you’re determining a business goal for your company, ...
January 25th, 2025
Comprehensive Fieldset Testing Principle
This principle demonstrates comprehensive testing of all available fields in the principles blueprint. It serves as a complete example of how the definition ...
October 20th, 2021
Don’t get comfortable
Hidden and unexamined assumptions are dangerous, because they can completely derail a product at any point, even after investing a huge amount of time and ...
October 20th, 2021
Feedback and Qualitative Data
Rather than just using surveys to generate ideas, I use them for baselining. Reaching out to folks from all walks of life when you are screening for ...
October 20th, 2021
Get organized
Knowing where your data, content, services, or ideas sit is essential to understand what products and brands do. Organizing and auditing how information is ...
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