In common usage in the 21st century, a hypothesis refers to a provisional idea whose merit requires evaluation. For proper evaluation, the framer of a ...

Sometimes, all a project needs to get direction is a good map. I usually start the process with creating visual tools to communicate the lay of the land, ...

The products I work on vary greatly in scope and intent, but I focus on the common components that make things work. The forms, layouts, buttons, ...

Using reframing tools helps produce clear, well written statements of what a design is attempting to solve. Framing things with epic, KPI’s, jobs to be ...

Being transparent when designing is important. A useful tool for being transparent is to create actionable problem statements, that if shared, are used to ...